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Bringing the plant-based movement to the supplement aisle.

Meet Lisa. Founder, Vegan, and Conscious Consumer

Our journey began in 2017 when I was searching for a multivitamin. I was shocked to learn just how much most supplements clashed with my lifestyle—not simply because of my vegan diet but because of my values as a conscious consumer. Did you know that the active form of Vitamin D3 is typically sourced from sheep’s wool? And most vitamins use inactive, cheap forms of nutrients that your body can’t even absorb? Or that natural flavors really aren’t all that different from artificial flavors? (Terrible, right?)
That’s why we’re bringing the values of the plant-based movement to the supplement aisle.
We believe that if everyone introduced more plant-based products into their daily lives and prioritized clean, honest, sustainably sourced ingredients, the world would be a much happier and healthier place. So we’re taking those simple principles and applying them to everything we do and every formulation we create.


The ground we stand on

How we’re setting a new standard in the supplement aisle.

Supporting a
Plant-Based Future

“Vegan” is not a label we slap on for marketing. We exist to spread the values of the plant-based movement.

Consciously Crafted Products

Sometimes it takes a lot more thought and care to do less. We do our best to keep our footprint small, our ingredients minimal, and our quality high.

Giving Back to Our Community

As a wellness brand, we seek more than individual improvement. We work to support nonprofits that help the greater good.

Feel good—in your body and in your heart

Supporting the Trees That Feed Foundation

To promote the plant-based movement around the world, 5% of wholier profits are donated to the Trees That Feed Foundation, an organization that plants fruit trees in 18 different countries to feed people, create jobs, and benefit the environment.

    Their impact so far:

  • 200,000+ fruit-bearing trees planted
  • 500,000+ locally produced meals
  • 20+ tons of breadfruit flour

The people who live wholier

Our community keeps it real.