Bringing the plant-based movement to the supplement aisle.

Meet Lisa. Founder, Vegan, and Conscious Consumer

Our journey began in 2017 when I was searching for a multivitamin. I was shocked to learn just how much most supplements clashed with my lifestyle—not simply because of my vegan diet but because of my values as a conscious consumer. Did you know that the active form of Vitamin D3 is typically sourced from sheep’s wool? And most vitamins use inactive, cheap forms of nutrients that your body can’t even absorb? Or that natural flavors really aren’t all that different from artificial flavors?
That’s why we’re bringing the values of the plant-based movement to the supplement aisle.
We believe that if everyone introduced more plant-based products into their daily lives and prioritized clean, honest, sustainably sourced ingredients, the world would be a much happier and healthier place. So we’re taking those simple principles and applying them to everything we do and every formulation we create.


The ground we stand on

How we’re setting a new standard in the supplement aisle.

Supporting a
Plant-Based Future

“Vegan” is not a label we slap on for marketing. We exist to spread the values of the plant-based movement.

Consciously Crafted Products

Sometimes it takes a lot more thought and care to do less. We do our best to keep our footprint small, our ingredients minimal, and our quality high.

Giving Back to Our Community

As a wellness brand, we seek more than individual improvement. We work to support nonprofits that help the greater good.

Doing good for your body and the planet

Every order plants two trees

In collaboration with Eden Reforestation Projects, each order plants two trees and helps supply jobs for those living in developing countries.

  • Eden Reforestation Projects reduces poverty and restores forests by employing local villagers to plant millions of trees every year.
  • As healthy forests emerge, the negative effects of deforestation dissipate.
  • Since inception, they have planted over 250 million trees in developing countries including Ethiopia, Nepal, Indonesia and Mozambique.

The people who live wholier

Our community keeps it real.