Our journey began in 2017 when I was searching for a multivitamin. I was shocked to learn just how much most supplements clashed with my lifestyle—not simply because of my vegan diet but because of my values as a conscious consumer. Did you know that the active form of Vitamin D3 is typically sourced from sheep’s wool? And most vitamins use inactive, cheap forms of nutrients that your body can’t even absorb? Or that natural flavors really aren’t all that different from artificial flavors? (Terrible, right?)
That’s why we’re bringing the values of the plant-based movement to the supplement aisle.
We believe that if everyone introduced more plant-based products into their daily lives and prioritized clean, honest, sustainably sourced ingredients, the world would be a much happier and healthier place. So we’re taking those simple principles and applying them to everything we do and every formulation we create.